As retailers, we’re always looking for opportunities to engage our customers in a more meaningful way. Pinterest is a social networking site that promotes engagement and also holds the potential to drive sales. In fact, this newest social platform is projected to account for 40% of all social-driven revenue in the near future.
Don’t take my word for it though. Trust the stats:
· 1 in 5 users have pinned an item that they later purchased
· 21% of Pinterest users purchase items they pin either in-store or online
Naturally we’re all scrambling to get a piece of the Pinterest pie. But if you want in on these amazing results, you need to know a thing or two about what works and doesn’t. For starters, content is the single most important key to having a successful presence on this platform. Beware though - pinners don’t want sales, discounts, and promotional materials thrown in their faces.
So what is great content for Pinterest?