Make sure your site is mobile friendly
Nothing is more frustrating that trying to get information quickly about a product but not being able to access the site from your mobile device. With 54% of the American population owning smartphones, retailers need to be where their customers are. Security, clear navigational links, and quick browsing remain the most important features for shoppers. Keep in mind that users want the experience to be seamless so they will come back again. Users also prefer functionality and useability over branding and design. The easier it is to purchase, the better the chance to have a repeat future client. Here are some tips for creating a good mobile experience for the consumer.