The Pepperspective

Is the constant chatter about your brand on Facebook keeping you up at night? Or maybe you’re worried there’s no talk at all? Are are you even listening? As a business, and specifically a retailer, what are the best ways to engage your core customers in social media and get in on the conversation in an authentic way? Learn from partner Tim McMullen key elements to keep in mind and actionable next steps for you to build relationships with your audience and manage your online reputation through social media. Forbes.com

With 600 million members as potential shoppers, Facebook is on its way to becoming the largest online retail hub ever with brands like Delta and Coca-Cola already on-board. Read about the fast-approaching age of F-commerce, or Facebook-based retailing, from redpepper partner Tim McMullen on Forbes.com.

A couple of months ago, I met one of redpepper’s idols, Seth Godin.  Quirky fella, but genius in his marketing and leadership expertise which is showcased in his latest book, Poke The Box.  This book is written kind of rant style and essentially is Godin’s manifesto about starting things.

CreateAthon is a special time at redpepper when we shut down the shop to donate our time and talents to provide free marketing services to worthy nonprofits in a 24-hour, around the clock blitz. And it’s that time of year again!

Think “like” buttons are only to show your love on Facebook?  Think again.  Check out AllFacebook.com’s newest guest writer, our own Matt Reed, and his take on the tracking technology behind the thumbs-up icon.

http://www.allfacebook.com/facebook-knows-where-youve-been-2011-06

Hands-On Creativity from redpepper on Vimeo.

What is it about handmade elements that are so alluring? How do they seem to communicate on a deeper level than digital design alone?
 
It may be the combination of influence and originality in handmade design that allows for an array of unique content to create a deeper connection with the audience. But in a world of fast-food, on-demand and automated, what makes handmade still relevant in today’s “We want it yesterday!” society?  
 
We believe everyone is uniquely creative. And in this Redbit video, redpepper designer Lindsey Armstrong discusses her unique passion and abilities, and how using the power of handmade can truly enhance what we do as marketers.

We work at a place where everyone is encouraged to grow and reach new heights in our professional and personal lives.  So much so, it is one of our core values.

We decided to launch a series of videos to hear personal growth stories and to become inspired through others’ perspectives.

Meet Alan Knox, one of our in-house designers. The controversial motion graphics activist is leaking yet another cable the advertising industry does not want you to know about…

But I do like their new campaign, “Are You Miracle Whip?”.  The first TV commercial I saw piqued my interest with the campaign as promptly after it ended, I turned to my husband and said, “I hate Miracle Whip.”  And then I realized, they already got me.  I was doing exactly what they wanted me to do – talk about the product.