The Pepperspective

It’s known that food is an innately social experience. Food is almost always shared. It’s a time that your family and friends can dedicate to catching up while providing your body with much-needed nutrition. The entire process of creating a meal, from market to table, is infused with social experiences.

In an age with technology at our fingertips, mealtimes are still a place to get back to the basics. Food has a completely tactile sense to it. It’s prepared with your hands and experienced with all of your senses. And when you share it and eat it, you’re mind is miles away from the pixels of our social devices. At least mine is.

All this to say, we are a group that loves food. We love to eat it, cook it, talk about it, photograph it, share it. You get the point. So what better way to bring a shared passion together than by collaborating with each other every other Friday to share recipes, take field trips, learn together (we’ve got a knife-skills class planned that I’m super pumped about!) and of course — eat. Food is social. We are social. It’s really a perfect fit.

Here’s a look at our first day back at the office in 2012. Apart from this simple exercise of planning our projects for the year (no big deal), we all decided to learn something new – one idea per person – by watching TED talks. It’s one of our favorite ways to grow and get inspired, and we thought we’d share our discoveries with you. With ideas about everything from public pranks to brain mapping, there’s hopefully something in here that inspires you, too.

How can I uniquely describe redpepper to a prospect in 6 words? This has always been a challenge. So I started typing…

Creative Problem Solving For Emerging Brands

We know what works. Mostly.

Know what works and what doesn’t.

Business results in new marketing world.

Deep thinkers for deep problems.

Moving brands into marketing 3.0.

We merge brands with consumers.

Hire us, we get it. @redpepper.

We all know relationships matter. But why are they sometimes so frustrating? With the importance, and complexity, of relationships, it warrants identifying and analyzing the elements that make them successful. Stefan Speligene, VP of client services at redpepper, dives into key relationship-building techniques and how their implementation will result in mutual satisfaction.

CreateAthon is a special time at redpepper when we shut down the shop to donate our time and talents to provide free marketing services to worthy nonprofits in a 24-hour, around the clock blitz. And it’s that time of year again!

So, I have been thinking about how to put into words how I feel about our culture. My thoughts led me to words or phrases that I picked up from my teammates at redpepper. Our culture does not move from the top down but moves through and within us. The best example of this came from our own Ms. Neely Catignani. She shared a redbit (presentation) a couple of weeks ago. Her last slide, pictured above, sums up what I believe expresses the belief of most here at rp.

Hands-On Creativity from redpepper on Vimeo.

What is it about handmade elements that are so alluring? How do they seem to communicate on a deeper level than digital design alone?
 
It may be the combination of influence and originality in handmade design that allows for an array of unique content to create a deeper connection with the audience. But in a world of fast-food, on-demand and automated, what makes handmade still relevant in today’s “We want it yesterday!” society?  
 
We believe everyone is uniquely creative. And in this Redbit video, redpepper designer Lindsey Armstrong discusses her unique passion and abilities, and how using the power of handmade can truly enhance what we do as marketers.

A recent AdAge poll asks “Do you think marketing-services firms should avoid the word ‘agency’?”

With the poll still in progress 73% of people who have answered the question chose “embrace it” as their answer. Several felt compelled to leave a comment. One man named John, who obviously was of the minority who feel the term “ad agency” should be avoided, left the following comment along with his vote.

We work at a place where everyone is encouraged to grow and reach new heights in our professional and personal lives.  So much so, it is one of our core values.

We decided to launch a series of videos to hear personal growth stories and to become inspired through others’ perspectives.

Meet Alan Knox, one of our in-house designers. The controversial motion graphics activist is leaking yet another cable the advertising industry does not want you to know about…

Ten is the new fifty. It’s all downhill from ten. Or is it for American Idol ?…

Sometimes I produce things for non-profit and friends on weekends. I find inspiration in just doing things for fun and giving, of course, always makes a kid feel right. The best part about doing freebies is most of the time the recipient is stoked with just about anything that is produced for them. If they aren’t stoked, then it was fun doing something with no pressure anyway, right? In addition, doing something outside of our day-to-day tasks is part of plan growth, which is encouraged as part of our culture here at redpepper.

A good number of those who follow us seem to eventually wonder, and often ask, “Do you guys ever get any work done?” and/or “What kind of work do you do?”

So, we thought we’d try to take a (small) step back from our culture and put our work, our passion, in the forefront. After a few hours of curating and exactly three Kernel Panics, we present to you some of our recent “work” and in under 2 minutes.

If you have a smart phone and you’re reading this, two of your friends do not have smart phones. Which means they don’t have near the power in their pockets as you do. And it’s not just about the phone. It’s also about the wallet.