Before we ever opened our doors (and every day since), we set our culture as our company’s top priority. A decade later, we now have a service to help you prioritize yours, too.
It’s called Environmental Branding, which is essentially the act of carrying a brand’s distinct characteristics throughout a physical space.
In other words, it’s how you make a place actually feel like the brand that lives there.
After all, you wouldn’t expect to visit the Disney offices without seeing bright colors and vivid imagery, inspirational quotes from the mastermind himself, and a hefty amount of wall art and figurines that capture the rich history of our favorite childhood characters.
Likewise, you can imagine that a tour of Apple would reveal a minimal aesthetic with plenty of open space and a very limited color palette. (And it hopefully smells like New Mac. Mmm.)
This space-as-branding concept is more than just a nice touch, too. It’s the biggest opportunity a company has to express its personality, values, and beliefs to the people who need to believe it most – employees.
Because, like today’s most successful, innovative, and meaningful companies have proven, a brand simply won’t flourish out in the world if it doesn’t first make its way into the hearts and minds of those who work with it every day.
With environmental branding, we can tell a brand’s story throughout every inch of a physical space using color and light, objects and open space, art and signage, and other principles of interior design and architecture.
As a result, employees can actually feel their brand at work, can see its beliefs on the walls and its values in the objects around them. And customers can understand a brand promise simply by walking through the front door.