So…I went to a conference last week put on by the good folks at NRF (National Retail Federation - not NRA, much to my husband’s disappointment). The Retail Innovation & Marketing Conference. Sounds like a good place for us to be since we consider ourselves to be innovative. And we have a retail client. And it was indeed a good place to be. Found out lots of cool new things, like:
-SoLoMo - Social/Location/Mobile - as in, “what’s your brand’s SoLoMo strategy?”
-P-comm; F-comm; M-comm - as in, Personalized commerce/Facebook commerce/Mobile commerce. The multi-channel shopper is here to stay, folks.
-Curating is the hottest trend in flash sales - as in, find some talented tastemakers and let them offer your products to your customers and call it curating.
-One-line Strategy - rather than online vs offline. Need to start thinking of things as ‘one line’ - that’s how your customer sees them - one company - one line.
-ROI - the “R” doesn’t just mean money any more - hallelujah! The return can come in some intangible forms and CMO’s said that was o.k. with them! Promise?!
-Reciprocity is the thing - in social media relationships, as in, you gotta give a little something to get a little something from your fans. And again, this doesn’t have to always be in the form of money - can we get an Amen on this too!
Too much to cover in one post. Stay tuned for more. Let me know if one of these topics sounds interesting to you and I can write about that one a bit more. Innovate - or die!