Recently, our (redpepper’s) very own Matt Reed (aka mcreed), was nominated by the Technology Council of Nashville for innovator of the year (Matt, congrats.. we are all proud). Since we couldn’t get enough tickets to go and support him at the awards dinner, we decided to tailgate at the event instead…. yep, I said tailgate. We called it a Reedpepper Rally.
If your biggest goal is to make award-winning advertising content, you’ll never do it.*
Why? For the same reason that you’ll never write a brilliant article by focusing on writing a brilliant article. You’ll end up regurgitating stale ideas in a pretentious way.
But if you want to write an article about, say, how to give good feedback, it might just turn out to be brilliant.
Client: Magnolia Pediatrics
Project: “Let’s Grow” Printed Brochure*
Objective: Design an informative printed piece for new and expectant mothers that sets Magnolia apart.
Result: Using Magnolia’s tag line “Personal care from bud to blossom” as inspiration, the natural direction for the project was a playful brochure in the form of an illustrated growth chart to provide new mothers with something that would be informative and functional.
*Silver ADDY Award Winner
It’s always nice to be recognized, especially for clients…and our holiday card…that we worked so hard for. This year, we received five ADDY awards in Nashville and Atlanta:
Kirkland’s Glee Spree Web Online Campaign (Silver)
Kirkland’s Merry Making Webisodes (Silver)
Magnolia Pediatrics Growth Chart (Silver)
Street GRACE Stop the Candy Shop non-traditional, adver-art project (Bronze)
redpepper Holiday E-card (Silver)
This is a video chronicle of redpepper’s work in promoting Stop the Candy Shop, a film that exposes the horrors of child sex trafficking by telling a gripping parable set in a Depression-era candy shop. Our goal was to create an engaging adver-art that could both serve as an interactive public event and also mobilize supporters to vote for the film in the Doorpost Film Project competition. If selected, all winnings – $100,000 – will go directly to Street Grace, a nonprofit fighting to eliminate the commercial sexual exploitation of children.
Stop the Candy Shop represents the spearhead of an Atlanta-wide, and possibly nationwide, campaign.
By voting for and sharing this film, you may be saving the life of somebody’s daughter.
We heart augmented reality. Other than being burned alive if you step foot within these walls wielding any object resembling an actual pepper, it’s one of the first lessons you learn as a rookie redpepper. So naturally, my first project here at the r-p was to feature some A-R in our own holiday card.
As part of the Kirkland’s 2010 Holiday marketing effort, the Glee Spree campaign is designed to position Kirkland’s as an ideal place to buy gifts during and outside of the holiday season.
Tim wins Distinguished Marketer of the Year for Nashville
Stop the Candy Shop is a film about the sexual exploitation of children - which, as you can imagine, is a pretty heavy message. Our unique challenge was to promote the file at a family-friendly event. With some good ol’ fashioned creativity and ingenuity, we built an 8’ x 8’ “canvas” that would serve as a base for a mosaic image.
Winning couldn’t be easier – shoppers simply asked their Kirkland’s associate for a free You Win game piece. Everyone won something, including prizes such as gift cards and discounts as part of the $25,000 instant win prize package.
Think you have an eye for décor? How about an eye for more? This is the question we posed to the MyKirkland’s community with Finders Keepers.
We all have our daily routines – just think of your route to work or what you have for lunch most days of the week. But that doesn’t mean that you should break out and find a new perspective from time to time.
We have said that the Land of Cause is a charity event of a different color, but really it is more than just a charity event. The Land of Cause Foundation was conceived and built with redpepper’s passion to help under-dog charities.
How can you not have fun with a product launch like Casemate’s ID Case – an iPhone case that has a slot on the back to hold an ID and credit card? Nifty, right?
After eons of loyal service to human beings, wood suddenly developed a bad reputation. More specifically, pressure-treated Southern Pine was being heralded as a no-good, run-down, potentially wasteful scoundrel.
