Thu Jul 14th 2011
Is your brand truly authentic?
The most interesting man in the world says, “I don’t always drink beer. But when I do, I prefer Dos Equis. Stay thirsty, my friends.”
Now hear this. He’s not real. But you probably already knew that. You may also know that there’s no such person as Juan Valdez, the iconic coffee grower or Ann Taylor, the phantom fashionista. Still, we can identify with these “people” in some way that relates to our self-image. Which is part of what makes them authentic.
