The Pepperspective

We work at a place where everyone is encouraged to grow and reach new heights in our professional and personal lives.  So much so, it is one of our core values.

We decided to launch a series of videos to hear personal growth stories and to become inspired through others’ perspectives.

Meet Alan Knox, one of our in-house designers. The controversial motion graphics activist is leaking yet another cable the advertising industry does not want you to know about…

Client: Jane Cigars

Project: Brand Launch

Objective: Create wardrobe for upstart cigar brand targeted at wealthy Chinese businessmen.

Result: Cigar becomes an anonymous mistress men frequent during the afternoon. More on Vimeo.

Client: Kirkland’s

Project: Cha—-Ching! Ident

Objective: Create a visual language for Kirkland’s Spring Facebook promotion, Cha-Ching!

Result: Referencing terminal flipboard and analog alarm clock lettering, we created a textual counter.

Check the tag on the back of your shirt.

Back?

Alright, a brand out there that makes a bunch of uniforms - particularly automotive - well, that’s the only place they put their logo. And 16 million Red Kap wearers don’t know about it, but what you watched up there is changing it.

Slowly.

redpepper is on a quest to make Red Kap famous, intelligently. We’ve got to get a lot of people to come to the stadium before we announce the starting lineups. Section A, rows 1-50 is Most Righteous Ride.

For the design heads your forefounders just 2011ed their site. Now you can learn pentagram fast don’t lie!

Still don’t know what I’m doing half the time but this sure looks cool.

Averitt’s annual Holiday message was part card and holiday jingle all rolled into one. 

We wanted to find a more entertaining way to say Happy Holidays to customers and associates than by sending everyone a physical Christmas card like previous years. We also wanted it to be sharable. This video solution allowed for sales associates to share it with as many people as they wanted to. 

Averitt received their highest open rate to date. Something tells us you might see an evolution of this for next year’s Holiday message!

We have said that the Land of Cause is a charity event of a different color, but really it is more than just a charity event. The Land of Cause Foundation was conceived and built with redpepper’s passion to help under-dog charities.