During a press conference outside their Nashville headquarters, advertising agency redpepper announced its tribute video in support of National Lost Sock Day. Tim McMullen, CEO of redpepper told reporters, “Lost socks are an epidemic that have affected a majority of the people on planet Earth. The physical and emotional toll this takes on us as humans is incomprehensible, and more often than not, these wounds never properly heal.” redpepper is hoping to encourage others to share their stories in an attempt to cope with the widespread loss in their community.
Manning the streets with a camera and a mission, redpepper interviewed the Nashville area about their experience with lost socks. McMullen continued, ”The first step is to raise awareness. This is a common problem that people need to be talking about in order to fully recover.” Local lost sock advocate Samara Anderson was happy to share her story with the camera crew, “Finally a company is taking a stand and giving a voice to those lost socks who will never again have one. Today is a day of celebration. Remembering the good times, cherishing the memories, and living your life to the fullest— just like your other half would have wanted.”
It is widely known that Nashville is one of the worst cities in America for lone sock disposal. When a sock goes missing many opt to throw away its other half. Here at redpepper we want to put an end to this act of dismissal and celebrate your lone ranger. ”No one is trying to dismiss your feelings of half emptiness,” McMullen said,”but we do want to remember the good times. Remember when the three of you gracefully slid across the floor together in your Risky Business Halloween costume? That is what we want to hear about.”
redpepper is asking its community to participate in the tribute by sponsoring a Vine contest. Using 6-second Vine videos people are asked to share their memories of their lost partner. The hashtag #lostsock will be a forum for families and loved ones to band together in unity exclaiming, “Gone, but not forgotten!” redpepper will select the most creative contributor’s video and make a $100 gift card donation (to them directly) in the name of all lost socks.