Engage the mobile shopper this holiday season
Make sure your site is mobile friendly
Nothing is more frustrating that trying to get information quickly about a product but not being able to access the site from your mobile device. With 54% of the American population owning smartphones, retailers need to be where their customers are. Security, clear navigational links, and quick browsing remain the most important features for shoppers. Keep in mind that users want the experience to be seamless so they will come back again. Users also prefer functionality and useability over branding and design. The easier it is to purchase, the better the chance to have a repeat future client. Here are some tips for creating a good mobile experience for the consumer.
Retailers with mobile shopping apps have an advantage. Consumers are able to get up-to-date information such as product availability, price comparisons, coupons and product ratings. Create an experience for the mobile or tablet user which engages them and expands on the functionality of the site. Make it easy for the consumer to share the products within their social outlets.
Engage customers through all channels
Create a sound experience by allowing shoppers to complete a purchase anytime across all channels or devices. For example, if a customer starts a shopping cart but does not complete the order, allow them to do so from applications, the mobile site and in store kiosks. Drive in-store customers back to your site via promotions and sweepstakes. Deloitte recently reported that 48% of U.S. consumers said their phones influenced their decision to purchase an item in-store.
Leave every opportunity for the consumer to be engaged at each point of the shopping process whether it is in-store or online. Allow the users the ability to connect to the shopping experience on their terms. I recently completed some of my Christmas shopping while waiting for Dr. appointment. M-commerce is growing at a very fast pace and will be a key factor in the holiday shopping season this year.