3 Ways redpepper is Positioned for the Future
Forgive the salesy-ness of this post, but I’m doing a little internal analysis and this just popped out. I’ll be sad if you unfollow me, but I’ll understand.
1. Proven system to yield the right strategy. Brandwize is redpepper’s process to find a brand’s unique marketing opportunity. We dig deep into the customer’s perspective, company’s reality, and competitive environment. Insights gained reveal a brand’s Hotspot, which becomes the baseline for branding and strategy. Most marketers want to know that a system like this is in place and will work for them.
2. Measurement tool to stay on top of marketing ROI. We have a tool called Scoville that aggregates data and provides real-time marketing feedback on a dashboard. As often as four times a day we can know exactly how our marketing is impacting any part of a business. We connect marketing tactics to business metrics. Marketers need tools like this to help make better decisions.
3. Big success stories for other brands. In 2010 we spent $1.5m for a client and yielded over $20m, plus several hundred thousand loyal followers and increased brand awareness. We can show actual results (ROI) in real situations. We have smart people who know the new world of advertising and how to make it work for brands. Being able to prove it all works is nice.
I could also add things like kick-butt social media chops, super smart people, a creative culture, but that would be over doing it. I’ll save those for another post.