creative thinking isn’t just for creatives
Stop by our Nashville office, and one of the first things you’ll see is a series of posters in the front hallway. Besides showing off some of the design talent we have hanging around here, this custom artwork is also a reminder of redpepper’s core values.
Number three in the series is my favorite:
“We believe everyone is uniquely creative.”
Because, as much as I enjoy walking past this core value every day (the cut-out type still amazes me), it’s even more fun to see it in action—especially when we’re putting it to work for ourselves.
Take our latest Google ads, for example.
Search “Nashville ad agency” or the names of other agencies here in town and you may get something like this:
or like this:
Unlike typical creative projects which are limited to a copywriter and art director, these ads are the result of a media specialist, new business director and yes, writer creatively tapping into their areas of expertise to answer the question, “How can we grab people’s attention?”
The bad news: I was not part of the team that came up with these ads.
The good news: That means I can freely brag about them.
By putting three very different minds (media, new biz and writing) to work creatively, the team was able to break through the online clutter with an idea that was simple yet memorable.
No fancy photo shoot. No custom illustration.
No heated debates over whether the logo was big enough.
They didn’t even need all the allotted 70 characters.
Yet right away the ads started generating chatter around town and getting fan e-mails.
People are talking.* Mission accomplished.
From media placement to messaging to strategy, these ads are plain proof that creative thinking should never be limited to one department—no matter how unique it may be.
*And that’s just the good words. Who knows how much cursing the ads have generated?