One week ago today, amid much fanfare and loud music, we unveiled and launched our new site.
And while this fresh redpepperland does contain all kinds of unusual wonders (Beeri, anyone?), the thing we’re most proud of is something that’s not so unusual: a people section.
Right there, above the fold, in glorious and only slightly retouched perfection, you’ll see some of the finest folks in town. What you won’t see, however, is the weeks of work that have gone into this section. For the past two months, an entire team has been focused on finding the best way to shine some light on the personalities of redpepper.
Why would an agency that prides itself in doing things no one else does dedicate so much time and effort to a people section?
Because, if there’s one thing we appreciate most, it’s the power of human connection — with prospective partners, with clients, with audiences and with each other. After all, behind all that advanced technology and measurable results, our success comes down to one simple thing: how well we connect with people.
It’s why we put culture at the very top of our values pyramid. It’s why we read just as many books on human behavior as we do on business or creativity. And why we love what we do so very much. (insert violin music here)
In his article “Managing with the Brain in Mind,” Dr. David Rock, author and co-founder of the NeuroLeadership Institute, points out that the human brain is profoundly shaped by social interaction. He explains that, “Most processes operating in the background when your brain is at rest are involved in thinking about other people and yourself.”
We’re social creatures, plain and simple. We all want great careers, great campaigns and great bottom lines. But we also want to interact with great people in the process of achieving those things.
Knowing that, how could we possibly have a website that doesn’t lead with people? Especially when they’re as interesting as the ones who hang out here.
Go ahead. Take a few moments to get to know the people of redpepper. Before you realize it, you may find yourself making a few human connections of your own.
Don’t say we didn’t warn you.
