Thu Jan 26th 2012

Why March 16th is going to be huge

There’s a day between the Ides of March and St. Patrick’s Day, an unassuming little box on the calendar that usually gets short shrift in terms of attention.

 As lifelong fans of the underdog, we pinpointed that day (March 16th), gave it its own holiday name (DragonMaid Day), and have now focused an enormous amount of energy to making it a day we’ll never forget. 

Here’s the plan: we’ve divided the whole company into six special task forces, each commissioned to gain major headway on a heretofore secret project by DragonMaid Day. 

Want to know what these secret projects are? Good, because we’re more than ready to let the cat out of the bag.  

 After 10 years of growing brands in multiple industries for our clients, we’ve gained the insights and inspiration to grow a few of our own. And in true redpepper style, we think we can use our strengths and passions to play the game differently in each industry we choose. After all, we’re just a bunch of ad kids, so we’ve never been told “how you have to do things if you want to sell XYZ product.”

 Without further ado, we’re excited to announce that we’ll be launching our very own cigar, coffee, and wine brands over the next couple of months. You might have seen something about cigars already (If not, go meet JANE now) because it’s been in the works for a while, but the others don’t have so much as a brand name yet. The three teams working on these products have different goals to reach by DragonMaid Day, but these brands are going to be very real, very fast.

 Another team is working on Version 5.0 of, which is set to launch on DragonMaid Day. This excites us for two major reasons. First, we’re getting the heck out of Flash because we’re sick of not showing up on our own iPads. Somewhat more importantly, however, the site will reflect our company priorities: Culture, People, Clients. That’s all we can say for now, but stay tuned.

The fifth team is working on our proprietary platform that measures the success of advertising campaigns. In other words, this thing is a fun, addictive way to see how good we are at our jobs. By DragonMaid Day, the team plans on having the iPad app available in the App Store. 

As for the sixth project, well, we actually can’t reveal it yet. Let’s just say it’s called The Rec Center, and it’s not at all what you’re thinking. As exciting as community pools and dodgeball are, we promise you’ll find our version even better.

So there you go – six enormous projects, all making serious progress between now and March 16th. You can easily stay updated on your favorite ones by checking back here and following us on Twitter. 

We’re also keeping track of which team gets the most social media love, so cheer for your favorites by tweeting a special message to them that includes their team’s hashtag.

#RPCigar // #RPCoffee // #RPWine // #RPSite // #RPApp // #RPRecCenter