Winning couldn’t be easier – shoppers simply asked their Kirkland’s associate for a free You Win game piece. Everyone won something, including prizes such as gift cards and discounts as part of the $25,000 instant win prize package.
Fans discovered their hostess style with the MyKirkland’s Hostess Celebration Quiz. Once the quiz was completed, fans were prompted to enter for a chance to win a complete hostess package suited to their style. We also partnered Kirkland’s with Martha Stewart Living Online in order to gain a greater audience.
The Hostess Celebration gleaned 89,570 new email addresses, almost doubling our goal of 50,000. Kirkland’s equates these emails to $1,798,565 in potential yearly revenue.