Stop the Candy Shop
Stop the Candy Shop is a film about the sexual exploitation of children - which, as you can imagine, is a pretty heavy message. Our unique challenge was to promote the file at a family-friendly event. With some good ol’ fashioned creativity and ingenuity, we built an 8’ x 8’ “canvas” that would serve as a base for a mosaic image.
Passers-by (almost 3000 of them) applied a dot to the canvas and had their picture taken. These photos were uploaded to Facebook for people to tag themselves - and share the URL with their friends.