I love packaging… to the point where sometimes I buy products I don’t really need because I love the package so much.
When we (redpepper) recently got a chance to design some Halloween packaging for Kirkland’s Home store I was excited to be a part of the team working on new designs (excited might be an understatement… I was over the moon). You can read more about my love for packaging at Judge a Book by it’s Cover.
Of course, when working on packaging designs there is a lengthy lag time til you actually see the finished packaging in the store. So, my designs were done months and months ago but I finally saw the finished products a week ago when I visited a local Kirkland’s. I was happy to see my Halloween boxes and tags up front and center. Of course, I purchased a couple items myself but I also stuck around to watch a couple of customers interact with the products and make their own purchases too.
