March 2012
5 posts
4 tags
7 Social Media Musts
A friend asked me today if there was any information out there that illustrates how to best use social media. I thought about it for a minute and realized…no…there isn’t.
There is, however, a veritable plethora of examples of how people have used social media effectively. And they’re as close as your nearest search engine.[[MORE]]
To research them all would take a great deal of...
8 tags
The power of people
One week ago today, amid much fanfare and loud music, we unveiled and launched our new site.
And while this fresh redpepperland does contain all kinds of unusual wonders (Beeri, anyone?), the thing we’re most proud of is something that’s not so unusual: a people section.
Right there, above the fold, in glorious and only slightly retouched perfection, you’ll see some of the finest folks in...
6 tags
What can cooking teach us about creativity?
The more time I spend honing my culinary skills, the more I realize how many marketing lessons can be learned in the kitchen. One of my favorite ways to learn what works and what doesn’t with food is by watching. Specifically, the show “Chopped.” Chopped is a high-energy, fast-paced cooking competition that challenges four up-and-coming chefs to turn a selection of everyday ingredients...
3 tags
New iPad heat problem? Solved.
It looks like the new iPad’s overheating problem isn’t such a bad thing after all. In fact, Primary Coffee turned it into their newest, most expensive gadget – Primary Coffee HotPad. Once you’re on the page, simply lay your iPad on a flat surface and press Run. In mere seconds your processor will start to overclock, revealing heat coils on the screen – a perfect spot to place your coffee and...
5 tags
Creating [Healthy] Brand Tension
The most grave mistake made in marketing is, perhaps, the practice of playing it safe. These days, brands that avoid conflict or lack an element of social tension are like a political figure without a party.
Brands that create tension tend to be “stickier” and more relevant than brands that avoid rocking the proverbial boat.
To be clear, creating or causing tension isn’t...