December 2011
7 posts
2 tags
How well do you know your customer?
As 2012 approaches, I encourage you to get one level deeper when it comes to understanding what your customers really want. There are many opportunities for your brand in the minds of your consumers.
Are you selling pink stuff, when they really want super heroes?
1 tag
Trusted Client Relationships Lead to Handmade...
We’ve been working with Averitt Express for many years, creating a strong identity system that communicates their reputable performance as the logistics service provider of choice, In and Out of the South. As we’ve developed our relationship, redpepper has successfully enhanced Averitt’s image as the single-source solution for all transportation and logistics challenges. ...
6 tags
Let the Christmasing begin
Have you ever wanted the whole world to be Christmasy? So have we.
That’s why we made The Christmaser – a virtual machine that takes anything you type in and makes it a Christmasy GIF. (Because GIFs are the best.)
It’s the latest thing to come out of the redpepper lab, and we’re happy to see that people are really enjoying it. In fact, the average visitor stays on the site for over 7...
2 tags
Making of a Peugeot 103
Above, is my story about the making of a Peugeot 103. Below is a story about the moped’s first test run. Its not just any moped, its a blend of precarious old rubber and steel that goes faster than it was ever supposed to go, even new. To see more about the moped view the blog smokingbelt.tumblr.com.
Grégoire, my french friend and mechanic, calls me to come give the moped it’s first...
6 tags
Story time
Every year we pack our overnight bags, grab our notebooks and slip away for a day and a half of learning, sharing and all around hell-raising. Or, as we like to call it, “pepperpalooza.”
This year’s theme was Storytelling.
After spending the day with a variety of master storytellers, the tables were suddenly turned. Each of us was given an hour to come up with a short, handwritten story of...
3 tags
Jane Cigars
redpepper is the home to marketers, advertisers, brand strategist, designers, photographers, web designers and an array of other skill sets. We love building brands, so when the partners shared their crazy idea about how they wanted to create their own cigar brand we were overtaken with excitement. We decided to call the cigar brand Jane. I’m sure the story of Jane goes something like...
5 tags
There's a new Like in town
We’re proud to see Ryan has a new article on All Facebook. He writes about the new freedom developers have to customize Facebook’s Like button so they can create buttons that actually make sense to click in context – because who really wants to Like an article about a disaster? Wouldn’t you rather just Read it? And wouldn’t it be nice to express the difference in likes between products you Own...