Fri Aug 22nd 2014

Passion Share: Leslie Jones

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Passion Share: Leslie Jones

Who is this again? Leslie is a copywriter here at redpepper!

What is Leslie’s passion? Blogging about delicious Nashville food.

Tell us a little more! Leslie and four friends started a monthly supper club tradition two years ago. They’d dine out together once monthly, trying new restaurants in Nashville. Recently, they decided to blog about their outings — and other food-related experiences near and dear to each of them. Find all the details here, and see all of Leslie’s posts here.

Want to find more passion shares? Try here.

Have no idea what a passion share is? This will help.

Thu Aug 14th 2014

The Month of August

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When I think back on being in school and the sights and sounds that come with it, I have a few distinct memories. Lisa Frank trapper keepers. Power Ranger lunch boxes. Worrying about who you’re going to sit next to in the school cafeteria. And No. 2 pencils—the sound of the hand-crank pencil sharpener. The woodsy aroma that will always smell like school. The smudges on the palm of your hand from the pencil lead—these are some staples from my childhood.

Tue Aug 12th 2014

redpepper approved: Skillshare

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Today on redpepper approved: Skillshare

Who recommended it? Everyone (@redpepper)! A whole group of us at the office are taking classes on it.

What is it? It’s an online community where you can master real-world skills through project-based classes.

Where can you get it? Check out Skillshare.com!

Why is it awesome? We had a couple of people around the office chime in:

Sarah (@homegrownative): “Skillshare is great because it pulls in my favorite artists, designers, and creative thinkers and gives me a peek inside of their processes. It’s like being back in school but all of my role models are my professors.”

Tyler (@harveybeardman): “I love Skillshare because skills are shared!”

Lindsey (@otislindsey): “I love that it gives me an easy way to learn from respected artists I already admire, and that I can do it on my own time.”

Jaron (@rjjackson): “To me it supports a core value of redpepper, ‘We actively support personal growth.’ It allows us to take our passions and align them with learning that helps us grow.”

You’ve just read “redpepper approved”, a miniseries where we enlighten you on the cool things people around the office are using and talking about—it’s almost as good as being here yourself (big emphasis on the almost).  Find the whole series here!

Disclaimer: We’re not sponsored by any of the products mentioned here. We just really really love them.

Mon Aug 11th 2014

The month of July

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Summer food as a canvas.

You’ve gotten a behind-the-scenes look at June’s cover photo—here’s what we did for July:

For starters, I didn’t want to do an Independence-day-themed cover photo because 96 hours into July it’s already over… I wanted to have a concept that really “encased” July and just summer in general.

Thu Aug 7th 2014

Passion Share: Yancey Kenna

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Passion Share: Yancey Kenna

Who is this again? Yancey is a content manager and social strategist here at redpepper.

What is Yancey’s passion? Finding ways to get smart fast on what’s happening in the world.

Tell us a little more! What do you call the most important takeaway from an article or a meeting, the thing that you want to make sure you remember moving forward? Around here, we call it ‘pink gold’. And Yancey recently shared with us her secret for getting the pink gold from the world news—The Skimm. It’s a daily e-mail newsletter that presents the highlights of important news articles in a fresh and fun way. She also encouraged us to focus on capturing the pink gold of articles we read and sharing it with others so we can all get smarter, faster.

Want to find more passion shares? Try here.

Have no idea what a passion share is? This will help.

 

Tue Aug 5th 2014

Now Hiring: Web Developer

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Now Hiring: Web Developer

redpepper is seeking a Web Developer responsible for the design, modification, analysis, maintenance, and support of marketing and advertising websites and emails. Yup!

Fri Aug 1st 2014

The Month of June

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Remember the monthly-themed cover photos we started in May? Here’s a behind-the-scenes look at what I created for June.

Clumsy June bugs, Juniper-berry cocktails on the porch, & hand-lettered typography are just a few of the things I’d been enjoying this summer. And I also wanted to bring a little bit of the beach to landlocked Tennessee. 

So naturally, sand and water felt like the perfect way to capture this sunlit-outdoorsy feel of the month. For my June cover photo, I created the lettering using sand and water and let my sweet little hermit crabs, Hermione and Gary, take the stage. They felt right at home in the scene. Those fast little guys scooted around the sculpture and had a blast while Carl captured it all on camera.

Here’s to soaking up some sun!

Fri Aug 1st 2014

Passion Share: Sarah Bina

Passion Share: Sarah Bina

Who is this again? Sarah is an Art Director and Graphic Designer here at redpepper.

What is Sarah’s passion? Hand-lettering.

Tell us a little more! Sarah shared with us the evolution of her work—from her very first hand lettering project:

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To the August cover photo for our Facebook page and a great example of how her hand lettering has fostered a lot of audience engagement:

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And everything in between:

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We can’t wait to see what she’ll work on next!

Want to find more passion shares? Try here.

Have no idea what a passion share is? This will help.

 

Wed Jul 30th 2014

redpepper approved: The Information

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Today on redpepper approved: The Information: A History, A Theory, A Flood by James Gleick

Who recommended it? Nate (@nadge)

What is it? It’s a book about how humanity’s relationship to information has changed us.

Where can you get it? Find it on Amazon or your local bookstore.

Why is it awesome? Nate fills us in—“Anyone who finds themselves in a position of having to communicate important information will benefit from the many insights Gleick presents in this enlightening account of the true nature of information how we humans have learned to harness it, interpret it, channel it, translate it, invent it, manipulate it, transfer it and ultimately use it to our advantage/disadvantage.

You’ve just read “redpepper approved”, a miniseries where we enlighten you on the cool things people around the office are using and talking about—it’s almost as good as being here yourself (big emphasis on the almost).  Find the whole series here!

Disclaimer: We’re not sponsored by any of the products mentioned here. We just really really love them.

Tue Jul 22nd 2014

penned by a pepper

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A pepper penned “A House Divided: Why Are We Comparing Instagram and Vine?” for eM+C recently. The article discussed when to use Instagram and when to use Vine and some of the brands that are using them best. Here are the highlights:

  • There are big differences between Vine and Instagram—depending on your audience, you may want to choose one over another or utilize both.

  • Instagram is great for an audience that loves you on Facebook and to showcase your inner artist.

  • Vine is great for Twitter fanatics and creating stop motion.

  • Treat each platform as unique and consider carefully how you utilize each second of video on both channels to best tell your story.


Read the whole piece here, and find everything we’ve been writing here.  

Thu Jul 17th 2014

redpepper Approved: YIX

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Today on redpepper approved: YIX

Who recommended it? Ryan (@rrryfy)

What is it? It’s an app where someone comes up with a category and you can respond with a gif of your choosing. The best gif wins. Think Cards Against Humanity, with gifs.

Where can you get it? Check out their website and then download the app!

Why is it awesome? Ryan tells all— “We love this concept even though execution seemed a smidge clunky. We overuse reaction gifs in emails around the office  + we are big fans of CAH. This marries them both. We see a bit of ourselves in this app. It hurts a little that we didn’t think of it first.”

You’ve just read “redpepper approved”, a miniseries where we enlighten you on the cool things people around the office are using and talking about—it’s almost as good as being here yourself (big emphasis on the almost).  Find the whole series here!

Disclaimer: We’re not sponsored by any of the products mentioned here. We just really really love them.

Wed Jul 16th 2014

Passion Share: Nate Fleming

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Passion Share: Nate Fleming

Who is this again? Nate is our Strategic Guru here at redpepper.

What is Nate’s passion? Riding his motorcycle.

Tell us a little more! Nate shared with us three lessons he’s learned while riding his motorcycle that also apply to our work here at redpepper—they’re in the image above!

Want to find more passion shares? Try here.

Have no idea what a passion share is? This will help.

 

Fri Jul 11th 2014

Penned by a Pepper

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Our most recent pepper piece was published in The Agency Post and entitled “Starting With Nonsense: Why Your Advertising Needs to Build Upon Analogies”. In it, Nate takes on the idea that our brains use what we already know to make sense of nonsense in the world around us. By utilizing that process through analogies in marketing, we can leverage some powerful results. Some key points straight from the article:

  • Creating original thought or ideas can often feel like an insurmountable challenge.
  • The power of an idea is rarely contained within the idea itself—instead, it comes from context.
  • The brain tries to make sense of the obscure through context, whether it’s in literature, dreams, or advertising.
  • By starting with “nonsense” in advertising and then adding context, we can help foster creative thought.

Read the whole piece here, and find everything we’ve been writing here.  

 

Tue Jul 8th 2014

Passion Share: Sophie Turcotte

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Passion Share: Sophie Turcotte

Who is this again? Sophie is in charge of Talent Relations here at redpepper.

What is Sophie’s passion? Photography! More specifically, film photography.

Tell us a little more! Sophie took up photography in college and has loved it ever since. She wants to one day have her own darkroom, but in the meantime check out some of the photos she’s taken here.

Want to find more passion shares? Try here.

Have no idea what a passion share is? This will help.

 

Thu Jun 12th 2014

Now Hiring: Media Planner/Strategist

The Media Aficionado we’re looking for will lead digital media strategy and implementation for our clients. You will play a highly creative and strategic role as it relates to media of all shapes and sizes.