Wed Jul 30th 2014

redpepper approved: The Information

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Today on redpepper approved: The Information: A History, A Theory, A Flood by James Gleick

Who recommended it? Nate (@nadge)

What is it? It’s a book about how humanity’s relationship to information has changed us.

Where can you get it? Find it on Amazon or your local bookstore.

Why is it awesome? Nate fills us in—“Anyone who finds themselves in a position of having to communicate important information will benefit from the many insights Gleick presents in this enlightening account of the true nature of information how we humans have learned to harness it, interpret it, channel it, translate it, invent it, manipulate it, transfer it and ultimately use it to our advantage/disadvantage.

You’ve just read “redpepper approved”, a miniseries where we enlighten you on the cool things people around the office are using and talking about—it’s almost as good as being here yourself (big emphasis on the almost).  Find the whole series here!

Disclaimer: We’re not sponsored by any of the products mentioned here. We just really really love them.

Tue Jul 22nd 2014

penned by a pepper

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A pepper penned “A House Divided: Why Are We Comparing Instagram and Vine?” for eM+C recently. The article discussed when to use Instagram and when to use Vine and some of the brands that are using them best. Here are the highlights:

  • There are big differences between Vine and Instagram—depending on your audience, you may want to choose one over another or utilize both.

  • Instagram is great for an audience that loves you on Facebook and to showcase your inner artist.

  • Vine is great for Twitter fanatics and creating stop motion.

  • Treat each platform as unique and consider carefully how you utilize each second of video on both channels to best tell your story.


Read the whole piece here, and find everything we’ve been writing here.  

Thu Jul 17th 2014

redpepper Approved: YIX

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Today on redpepper approved: YIX

Who recommended it? Ryan (@rrryfy)

What is it? It’s an app where someone comes up with a category and you can respond with a gif of your choosing. The best gif wins. Think Cards Against Humanity, with gifs.

Where can you get it? Check out their website and then download the app!

Why is it awesome? Ryan tells all— “We love this concept even though execution seemed a smidge clunky. We send reaction gifs through email chains throughout our office all the time + we are big fans of CAH. This marries them both. We see a bit of ourselves in this app. It hurts a little that we didn’t think of it first.”

You’ve just read “redpepper approved”, a miniseries where we enlighten you on the cool things people around the office are using and talking about—it’s almost as good as being here yourself (big emphasis on the almost).  Find the whole series here!

Disclaimer: We’re not sponsored by any of the products mentioned here. We just really really love them.

Wed Jul 16th 2014

Passion Share: Nate Fleming

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Passion Share: Nate Fleming

Who is this again? Nate is our Strategic Guru here at redpepper.

What is Nate’s passion? Riding his motorcycle.

Tell us a little more! Nate shared with us three lessons he’s learned while riding his motorcycle that also apply to our work here at redpepper—they’re in the image above!

Want to find more passion shares? Try here.

Have no idea what a passion share is? This will help.

 

Fri Jul 11th 2014

Penned by a Pepper

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Our most recent pepper piece was published in The Agency Post and entitled “Starting With Nonsense: Why Your Advertising Needs to Build Upon Analogies”. In it, Nate takes on the idea that our brains use what we already know to make sense of nonsense in the world around us. By utilizing that process through analogies in marketing, we can leverage some powerful results. Some key points straight from the article:

  • Creating original thought or ideas can often feel like an insurmountable challenge.
  • The power of an idea is rarely contained within the idea itself—instead, it comes from context.
  • The brain tries to make sense of the obscure through context, whether it’s in literature, dreams, or advertising.
  • By starting with “nonsense” in advertising and then adding context, we can help foster creative thought.

Read the whole piece here, and find everything we’ve been writing here.  

 

Tue Jul 8th 2014

Passion Share: Sophie Turcotte

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Passion Share: Sophie Turcotte

Who is this again? Sophie is in charge of Talent Relations here at redpepper.

What is Sophie’s passion? Photography! More specifically, film photography.

Tell us a little more! Sophie took up photography in college and has loved it ever since. She wants to one day have her own darkroom, but in the meantime check out some of the photos she’s taken here.

Want to find more passion shares? Try here.

Have no idea what a passion share is? This will help.

 

Thu Jun 12th 2014

Now Hiring: Media Planner/Strategist

The Media Aficionado we’re looking for will lead digital media strategy and implementation for our clients. You will play a highly creative and strategic role as it relates to media of all shapes and sizes.

Wed Jun 11th 2014

Now Hiring: Project Manager

You’re a planner by nature - naturally obsessing over every detail ensuring things are practically perfect. Out of your circle of friends and family, you’re probably the one who organizes the best parties, vacations or weekend adventures.  In your work life you flawlessly execute projects and have mastered the art and science of managing a team. You might even consider yourself a little bit of a control freak. It’s ok. We won’t tell. In fact, we like it that way.

Fri May 23rd 2014

Now hiring: Sr. Copywriter

If we could make a robot to fill this position, here’s what we’d build into its brain:

  • 7-9 years agency experience in copywriting, strategic thinking/leadership and experience developing jr. copywriters (at least one or two).

  • strong desire to merge strategy, technology and creative through messaging and story

  • pure, self-directed initiative

  • desire to lead both copywriters and designers

  • plenty of experience concepting and executing messaging for multi-media campaigns

  • a passion for concepting with a penchant for keeping big ideas on-strategy

  • a passion for good writing on the web

  • words other than “passion” that we can use in this context [gags]

  • superior organizational, time management and multitasking skills

  • excellent interpersonal skills and desire/ability to work collaboratively

  • poised and inspiring presentation skills  

  • the ability to craft creative rationale for all work, connecting it back to the strategy and client goals

But seriously. Let’s talk about you for a minute.

You’re a conceptual thinker who has consistently kicked ass at ideating and executing both campaigns and campaign pieces. You might have a Bachelor’s degree, which would be swell, but your portfolio and personality truly matter most. We’re humans seeking another human — not a piece of paper.

You understand what it means to be the keeper of tone and voice. Do you know how to describe the tone of your brilliant concept? Good. Because nobody else does. You do. That is your job.

You can communicate clearly, openly, honestly and with integrity. You say what you think. Your attitude is one of a positive nature, even in high-stress situations such as a hippopotamus stampede. You could find a silver lining in that, right? Of course you could.

You love to learn and to teach. You will happily vow to make an effort to share creative thinking and enrich our culture with every opportunity you get.

Bonus points if

  • you are hilarious
  • you specialize in integrated campaigns
  • you wear an eye patch
  • you enjoy making complicated things simple
  • you enjoy making simple things, in general
  • you can write for radio, TV, apps and addendums. Okay not really on the addendums.

Bring on the Benefits

We offer a competitive salary, full health and dental coverage and other highly competitive — dare we say unbeatable —  benefits. We have an employee-directed 401K and offer an incredible culture and work experience, ongoing personal growth and flexible hours. And for a sneak peek into exactly how much fun there is to be had around here, check out our Facebook page or follow us on Twitter for more regular updates.

Interested candidates please send your resume to jobs@redpepperland.com.

 

Thu May 1st 2014

May—The Month to Get Your Hands Dirty

Here at redpepper, we love typography—the science behind the letterforms, the rules that go into creating individual characters (and the brilliance that happens when you break those rules), and the way you can truly make a brand original. Gimme a good drop cap and I’ll be drooling for days.

In the spirit of typography and doing everything in true redpepper-fashion, we’re changing up the monthly cover photos.

Tue Apr 8th 2014

Now Hiring: Assistant Project Manager

Now hiring: Advertising Assistant Project Manager
You’re a planner by nature - naturally obsessing over every detail ensuring things are practically perfect. Out of your circle of friends and family, you’re probably the one who organizes the best parties, vacations or weekend adventures.  In your work life you flawlessly execute projects and have mastered the art and science of managing a team. You might even consider yourself a little bit of a control freak! It’s ok. We won’t tell. In fact, we like it that way.

Tue Mar 18th 2014

redpepper approved: Ali in Wonderland

Today on redpepper approved: Ali in Wonderland

Who recommended it? Ann (check out her Pinterest!)

What is it? Ali in Wonderland is a memoir by comedian Ali Wentworth.

Where can you get it? Find it at your local library, bookstore, or on Amazon!

Why is it awesome? Ann shares her thoughts—Everyone may not know Ali Wentworth just by her name alone, but you have probably laughed at her at some point while watching Seinfeld, In Living Color, Office Space, or on Oprah - at least I have. SI wanted to read her book for inside scoop on their lives and her upbringing and of course, any celeb dish she was willing to put out. It didn’t disappoint - has some hilarious stories of her whacked out family and her adventures in L.A. It’s the perfect beach read.”

You’ve just read “redpepper approved”, a miniseries where we enlighten you on the cool things people around the office are using and talking about—it’s almost as good as being here yourself (big emphasis on the almost).  Find the whole series here!

Disclaimer: We’re not sponsored by any of the products mentioned here. We just really really love them.

Tue Mar 11th 2014

Passion Share: Cat Garnett

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Passion Share: Cat Garnett

Who is this again? Catherine Garnett heads up Research and Public Relations here at redpepper.

What is Cat’s passion? Making beautiful music.

Tell us a little more! Over the past few years, Cat has taught herself how to read music, write music, write songs and play guitar. Oh, and she can sing like you wouldn’t believe. For Cat’s passion share, she showed us exactly what she can do by doing it. If you want to hear an original song from our very own @MusicCityCat, you’ll have to talk her into singing it the next time you see her!

Want to find more passion shares? Try here.

Have no idea what a passion share is? This will help.

Tue Feb 25th 2014

Behind the Scenes: February Cover Photo

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Each month, a different designer is selected to create a cover photo that is relevant to both the month and redpepper. How they interpret that relevance is up to them.

Tue Feb 25th 2014

redpepper approved: 99u

Today on redpepper approved: 99u

Who recommended it? Graphic Design Intern Stephanie (@return_key)

What is it? A website meant to inspire, provide insight, and help you push your ideas forward.

Where can you get it? Just visit 99u.com!

Why is it awesome? Stephanie gives us the scoop: “99u is great for reading sound insights on the sort of stuff they don’t teach you in art school– forget color theory or kerning, 99u has nuggets of wisdom that you can’t easily google or hear in critique from a creative director. It’s perspectives on the reality of this business and all the things that come with it– 99u answers the questions that you didn’t even know you wanted to ask.“

You’ve just read “redpepper approved”, a miniseries where we enlighten you on the cool things people around the office are using and talking about—it’s almost as good as being here yourself (big emphasis on the almost).  Find the whole series here!

Disclaimer: We’re not sponsored by any of the products mentioned here. We just really really love them.