A defined brand. New Orleans is one of the most defined brands in the world. You know what you are going to get. New York, San Francisco and Las Vegas. There is a whole range of second level branded cities, but not many that deliver on the purity of the cities I just mentioned.
Brand is another word for culture. And having a define culture gives people something concrete to experience and contribute to. That is why the New Orleans brand has lived on and will. People can see it clearly in their mind - they buy into long before they arrive for their visit.
Paint a clear picture and people will decide for themselves if they want to fit in long term, transform for the time being or totally stay away. All three choices are good for your brand. Define your brand based on who you are and the market opportunities you have. Be very direct with it. You will get more people than if you try to be something for everyone. You already new that - so why don’t you do it? Fear.
People want to know what they are getting…don’t be afraid to keep your brand sharp, it was never meant for everyone.
We are doing this 31 day growth challenge at rp…it’s has been interesting to say the least…my challenge involves me going back to things I have already thought/written and just teach straight from them…without any real new research. These have been things I find from my past growth that I believe to still be very valid. I hope you are finding them valuable…or at least interesting. This was a blog post I wrote like 4 years ago. Good night.